If you're building or selling high-ticket capital equipment—conveyors, CNC machines, industrial washers, packaging systems—you know the real bottlenecks aren’t in your engineering or production line. They’re in your customers’ purchasing departments.
Every week, promising deals get stuck in budget approvals, delayed by CapEx freezes, or downsized to fit narrow balance sheets. And in most cases, the problem isn’t lack of interest—it’s lack of liquidity.
That’s where vendor financing programs become your most underleveraged sales tool.
Your buyers—distributors, processors, manufacturers—are under pressure to:
When the full cost of a $250K piece of machinery hits the table, the conversation shifts from operations to finance—and often slows down or stalls completely.
Financing flips that dynamic. With a structured, flexible payment plan, you shift the conversation from price to value and affordability. That’s a game-changer.
Let’s get tactical. A vendor financing program enables your customers to acquire machinery with structured payment options such as:
You can offer this through:
Here’s how offering vendor finance solutions delivers measurable value to your business:
Speed is leverage. When financing is baked into the quote, procurement objections disappear faster. No need to "go back and find the budget."
Financing increases buying power. Instead of selling a base model, you’re now closing fully equipped systems. Upsell success goes up.
Customers who finance with you are more likely to return. You've helped them solve a financing challenge—not just sold a machine.
If your competitor doesn’t offer financing and you do, your quote just became more appealing—even if your price is higher.
Buyers want the best machinery, but their CapEx reality often forces compromises. With financing, they:
This isn’t about deferring cost—it’s about accelerating return.
You don’t need to build a bank. But you do need the right partner, process, and positioning.
Not all lenders are created equal. Look for one with experience in equipment-heavy industries, fast approval timelines, and the ability to fund your average deal size ($100K–$1M+).
Train your team to lead with financing—not tack it on at the end. Equip them with:
Think beyond fixed 60-month plans. If your buyers operate seasonally, offer step-ups. If you’re selling to startups or high-growth firms, consider deferred starts.
Measure:
When done right, your financing program will become a core part of your revenue engine—not a nice-to-have.
A U.S.-based manufacturer of modular conveyor systems added FPG as a third-party finance partner. With a customized program offering 90-day deferred payments and FMV lease options:
You build machines that move the world. But if your customers can’t afford to buy them on their timeline, your product’s value sits idle.
Vendor financing programs eliminate friction, shorten sales cycles, and increase deal sizes—while making your business more valuable to every customer you serve.
Let’s make your machines easier to buy. Talk to FPG at (603) 696-7076
Or contact us to explore a custom financing strategy for your sales team.
FPG: Real People. Real Expertise. Real Growth.
You build the equipment. We make it easier to sell.